A targeted personalisation strategy allowed Cystic Fibrosis Trust to better address their diverse audiences.

Their Challenge

Being a charity that supports cystic fibrosis audiences, there was a need to sensitively communicate to multiple marketing messages in one digital destination.

our Solution

Sagittarius worked with Cystic Fibrosis Trust to facilitate Business Optimisation Strategy workshops and identify their different audience personas, how content could best be used to engage each audience type and developed a personalisation strategy.

The charity's audience types were identified as:

  • Cystic Fibrosis suffers

  • Cystic Fibrosis Families

  • A parent of a newly diagnosed child

  • The general public not related to a suffer

  • Someone looking to donate or get involved in an event

  • Industry professionals, carers, clinicians and researchers

Following these workshops, the Sagittarius team implemented the strategy that would allow each visitor to get the very best from the Cystic Fibrosis Trust website.

By implementing this strategy, Cystic Fibrosis Trust can continue to work towards a brighter future for everyone with cystic fibrosis by funding cutting-edge research, driving up standards of care and supporting people with the condition and their loved ones.

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