Personalisation for B2B and B2C audiences improved user experience and increased leads.
Results:
- An Immediate drop in bounce rates and increase in page views and visit duration
- Customer self-help and use of forms increased, calls to service team decreased
- Mobile use up 22%
- User experience improved with relevant information and personalised emails
- Analytics monitored daily to respond to customer needs
- 2016 Sitecore Experience award-winning project for Omni-channel Automation: Real-time engagement
Their challenge
FirstPort struggled to cater to both their B2B and B2C customers. They found that B2C customers in particular relied heavily on the customer services team. They approached us with clear business objectives: they wanted a site that supported both B2B and B2C audiences with improved user experience and self serve options. They wanted to increase brand engagement and future-proofed the site so that it could always keep up with demand.
Our solution
Our new website for FirstPort utilised the following Sitecore platform features with award-winning results:
-
Sitecore Experience Database
-
Sitecore Analytics
-
Sitecore Federated Experience Manager
-
Sitecore Web Forms For Marketers
-
Goal triggered personalisation based on B2B and B2C audiences
Drive award winning omni-channel experiences with Sitecore
contact us.
call us.
join us.
we respect your data
At Sagittarius, we want to share our passion and excitement for digital. By providing your details you agree to be contacted by us.
We will treat your personal data with respect and you can find details in our Privacy Statement - this includes:
- What information do we collect about you
- How will we use the information about you
- Access to your information and correction
call us.
join us.
win with us.
We exist to make your business thrive and our greatest reward is our returning clients. Our focus is and always will be on our clients and not on industry awards and accreditations, which could account for why we’ve won so many of them…