A unique multi-channel marketing campaign that dramatically increased digital engagement.
- 894,578 impressions
- 49,724 Clicks
- £0.33 CPA
- 23% uplift in YOY sales
Jackson’s Fencing had a clear business objective - drive more traffic to their website and increase YOY sales whilst road testing their new digital channels. They wanted to engage target audiences across a multitude of digital environments with relevant and exciting content.
We approached this with a data-led approach, using insights such as Google Trends research data to understand what the online community was talking about in relation to their gardens and, therefore, how to best engage them with Jacksons' product and then… The Autumn Ready campaign was born!
Over a four-week period, Sagittarius created a multi-channel campaign that integrated Display ads, Native advertising, Facebook ads, Twitter ads, Instagram and Pinterest, and grouped all digital efforts into 'awareness raising' and 'traffic-driving' channels. The content encouraged Jackson’s target audience to 'batten down the hatches' and make sure their gardens were #autumnready.
Multiple versions were produced of both the campaign creative and landing pages, enabling Sagittarius to test and optimise the campaign for peak performance.
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