A stylish, modern website transformed online strategy to cultivate a leading market position.
their challenge
Sagittarius was appointed by Knauf in a bid to transform its online strategy to drive sales through its website, increase engagement and conversions, and ultimately become an online market leader.
Working with many different audience types, Knauf has a requirement to effectively communicate with consumers and trade audiences such as architects and specifiers and needed a digital platform that enabled this whilst showcasing its vast product offering.
our solution
Our expert team of digital strategists ran a series of Business Optimisation Workshops with the team at Knauf to create the brand’s buying personas, profiles and user journeys which were then fed into Sitecore.
The result was a slick, modern personalised website with contextualised marketing messages for the differing audiences. Built on Sitecore 9.2 with Ucommerce Integration, the site leverages the following to drive ROI:
- User profiling
- Personalisation
- Marketing automation
- Xconnect
- Email Experience Manager
- Integration with PIM systems
about
Knauf UK & Ireland was founded in 1988 as part of the German-based Knauf Group and is now one of the UK’s largest suppliers of gypsum-based building materials in the UK.
With Sagittarius at the helm of this project, we felt at ease knowing they were on hand to deliver the project successfully with the right technical support and guidance to answer any questions we had. Sagittarius expertly planned the project to ensure quality control from the get-go and we felt that the communication from every point of contact at Sagittarius exceeded our expectations.
Maria Soleli - Knauf UK
