A new, media-rich website with integrated social channels rapidly grew audience engagement
Results:
- Drove 7,000 Facebook ‘likes’ in four months
- Over 16,300 likes in a year, over 43% uplift of Fanbase
- 400,000 visits per day on race weekend
- 10,397 likes and comments on Facebook demonstrating brand engagement
- 1.7 million post views in two weeks
- Over 100,000 online views of the live broadcast
- 429,000 video views on YouTube
- 43,500 visitors to the mobile website in 30 days
In 2011, we began live-streaming race results and schedule on web and TV through our minute-by-minute app. MBM updated the organisers, TV and international media throughout the event and continues to do so for current events.
Their challenge:
After a seven-way pan-European pitch, Sagittarius was appointed to deliver a new website to promote the event Race of Champions, a knockout tournament in which racing drivers battle to prove they’re the ‘Champion of Champions’.
Our solution:
Sagittarius delivered industry-leading digital solutions to the event providing ROC’s website, mobile application, and a “minute-by-minute“ event scheduling application.
We employed creative design skills and in-depth digital expertise to achieve real-time communication including email broadcasting and integrated SMS broadcasting.
Platform integration with Twitter and YouTube enabled Race of Champions to drive fan engagement in real-time.
