A new, media-rich website with integrated social channels rapidly grew audience engagement

Results:

  • Drove 7,000 Facebook ‘likes’ in four months
  • Over 16,300 likes in a year, over 43% uplift of Fanbase
  • 400,000 visits per day on race weekend
  • 10,397 likes and comments on Facebook demonstrating brand engagement
  • 1.7 million post views in two weeks
  • Over 100,000 online views of the live broadcast
  • 429,000 video views on YouTube
  • 43,500 visitors to the mobile website in 30 days

In 2011, we began live-streaming race results and schedule on web and TV through our minute-by-minute app. MBM updated the organisers, TV and international media throughout the event and continues to do so for current events.

Their challenge:

After a seven-way pan-European pitch, Sagittarius was appointed to deliver a new website to promote the event Race of Champions, a knockout tournament in which racing drivers battle to prove they’re the ‘Champion of Champions’.

Our solution:

Sagittarius delivered industry-leading digital solutions to the event providing ROC’s website, mobile application, and a “minute-by-minute“ event scheduling application.

We employed creative design skills and in-depth digital expertise to achieve real-time communication including email broadcasting and integrated SMS broadcasting.

Platform integration with Twitter and YouTube enabled Race of Champions to drive fan engagement in real-time.


Roc-supporting-top2
Roc-supporting-bottom2

Drive fan engagement and event interaction with an expert digital transformation platform

Speak to one of our digital transformation team today to find out more

related work.

Contiki-Logo-black
TRAFALGAR-logo_block