A strong user-led website that delivers a holistic experience that drives engagement and enquiries.
Sunrise Results
- Organic Users: 41.53% increase year on year
- New Organic Users: 48.40% increase year on year
- Organic Enquiry Form Completions: 49.53% increase year on year
Gracewell Results
- Organic Users: 30.59% increase year on year
- New Organic Users: 39.62% increase year on year
- Organic Enquiry Form Completions: 60.38% increase year on year
their challenge
Sunrise Senior Living wanted support with lead generation utilising the current brand websites (Sunrise Senior Living and Gracewell Healthcare – both retirement home brands in the UK), through increasing traffic and improving the customer experience.
our solution
Sagittarius worked with both brands and developed a holistic campaign incorporating UX, Design, SEO and development support. The strategy behind the Sagittarius digital support was user-led. Understanding the brand differentiation (between Sunrise and Gracewell), what users want to find from search intent perspective rather than brand language and optimising content to make the traffic more relevant and easier to navigate websites.
Sagittarius have been a key part of Sunrise and Gracewell's digital improvements, identifying the needs of our audiences through user research and ensuring the online and offline process makes it easy for our brands and services to be found. We are really happy with the sites organic growth since Sagittarius have defined and optimised our websites to increase visibility to our key audiences
Jennifer Walker, Head of Marketing - Sunrise Senior Living
