brief

French pharma health and dermo-cosmetics giant Pierre Fabre appointed Sagittarius to the digital campaign brief for the Eau Thermale Avène skincare brand.

Campaign iniatives include updating and implementing the digital media strategy for the skincare brand across the UK and Ireland.

objectives

Eau Thermale Avène skincare uses thermal spring water to soothe sensitive skin, using research conducted by Pierre Fabre to create soothing dermacosmetic products.

The brand wanted to encourage people to find solutions for their skincare needs on their website and then drive this audience to their retail stockists.

activity

Sagittarius provide expert strategy; analytics and digital marketing services as well as managing media planning using digital channels.

A series of display, search, native, remarketing and social ads are also part of the on-going campaign launched by Sagittarius throughout the UK.

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