Baxi PPC

To fuel rapid growth, we designed a holistic programme of work that sought to unlock potential across the end-to-end campaign process and identify new opportunities across the customer journey. This saw us:

• Testing of new automated bid strategies
• Optimisation of ad copy and the introduction of competitive incentives to drive impression share and CTR.
• Provision of new landing pages that drove exponential improvement in ad relevance scores and, therefore, the visibility and cost of ad serving.
• Conversion rate optimisation of landing pages to surface features, benefits, CTAs and split test results.
• Identifying broader channel opportunities to re-engage lost leads
• Connecting CRM data to identify Baxi boiler owners that are approaching the end of warranty and are, therefore, in the market for a repair or maintenance plan.
  Continued testing and improvement cycle across all activity.

To drive efficiencies, we refined Baxi’s existing tracking capabilities, including their call tracking setup, enabling far greater visibility of under and over-performing campaigns that fuelled subsequent optimisation decisions.