Cystic Fibrosis Trust work towards a brighter future for everyone with cystic fibrosis by funding cutting-edge research, driving up standards of care and supporting people with the condition and their loved ones.

Already on the Sitecore development platform, Cystic Fibrosis Trust engaged with Sagittarius to develop a personalisation strategy for their digital audiences.


The aim of the website is to raise awareness and increase the level of research and raise funds.

Cystic Fibrosis Trusts challenge was one of very different audiences and the need to talk to these audiences in different way, often about delicate subjects.

The charities different audiences were identified as:

  • Cystic Fibrosis suffers
  • Cystic Fibrosis Families
  • A parent of a newly diagnosed child
  • The general public not related to a suffer
  • Someone looking to donate or get involved in an event
  • Industry professionals, carers, clinicians and researchers


Utilising the existing Sitecore 8 platform, Sagittarius firstly completed an SBOS workshop which identified the charities marketing profiles, personas and the goals and audience engagements Cystic Fibrosis Trust wanted to achieve.

Following the workshops which took place across a number of weeks, a personalisation implementation plan was developed to target the different audiences identified.


We are still on the journey with Cystic Fibrosis Trust and working with them on this exciting Sitecore personalisation project. 

Check back soon for more news about the success of this project. 

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