A fully responsive Sitecore website redesign improved user experience and led to a huge upswing in audience engagement for luxury travel brand Journey Latin America.
Results
- 5% reduction in bounce rate
- 5% growth in Mobile traffic and usage
- 109% increase in users getting to search results on desktop and 133% increase on mobile
- 400% increase in users reaching key holiday pages
- 28% reduction in average page load time – despite the content-rich experience
- 220% increase in use of wish lists - particularly on mobile
Their challenge
Leading luxury tour operator, Journey Latin America were looking for a responsive new website to keep up with the demands of their modern audience whilst continuing the luxury travel brands offline experience.
Our solution
Using Sitecore, we created a fully responsive update whilst retaining existing integrations and functionality. After a review of the user experience, we established goal-based personalisation and improved online booking tools. We improved the visibility of Calls To Action (CTAs) and created a contextual second header that sticks to the top of the browser and shows prominent CTAs and recently viewed product pages.
Immerse audiences in delightful digital experiences to drive engagement and bookings
Speak to one of our digital transformation team today to find out more
