Journey Latin America are one of the UK’s leading luxury tour operators and Sagittarius, one of the UK leading specialists in Digital User Experience in the Travel sector were chosen to help them redesign their website and look at the full digital engagement strategy.
We developed a new responsive website for Journey Latin America – one of the industry’s leading luxury adventure travel tour operators. Built on the class-leading Sitecore platform, the website is a key touch point for all of its clients but a key objective was to improve online sales and lead generation.
In summary or the redesign included:
Hierarchy of Calls To Action (CTA's) There was a great need to improve visibility of key Calls to Action, such as Book Now and Enquire Online. We addressed this by:
Clarity of user journey and product matrix The previous site had a propensity for leading users into dead ends. Page structure meant they could quickly get lost. This created doubt as to whether they had seen all products appropriate for them. We addressed this by:
Booking Process We have worked hard to improve the overall booking process:
The site has only been live a matter of weeks but initial feedback from users has been very positive with some encouraging User Experience results:
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Page Template: {% PageTemplate %}
CampaignID: {% AgentReferrer.ID %}
CampaignName: {% AgentReferrer.Name %}
CampaignPhone: {% AgentReferrer.Phone %}
Item Location: {% PageLocation %}
Search Session Exists: False
