KAE appointed Sagittarius to design an easy-to-use website that would appeal to all ages and encourage people to enrol for courses online across Kent.


The KAE website needed to be more customer focused than product focused and had to appeal to a diverse range of users – from company directors seeking training solutions for their staff to those simply wanting to start a new hobby or develop their life skills.

The home page has a course prospectus and search facility, and links to everything from new ‘pay as you go’ membership and courses to details on how to enrol, payment and pricing, and advice to help you make the right choice.

Sagittarius also introduced a facility which allows visitors to sign up for e-mail updates so they can keep abreast of the 5,500 courses, new courses and events.


KAE were extremely pleased with their new website and praised Sagittarius for being 'creative, effective at web design and demonstrating a clear understanding of their customers’ needs'.

For the initial campaign launch, highly targeted ads we placed on Facebook for KAE to achieve over 15 million views - building brand confidence and awareness with a new audience. 

This resulted in more sales in new target markets as part of a multi-channel search and social media campaign, all for a minimal budget. Sagittarius continue to run a series of regular campaigns.

Sagittarius implemented the website’s second stage of development in October 2011. It showcases a full e-commerce platform to make searching and booking even simpler. New features include multiple course bookings; a purchase history; recommendations and enquiry search. Sagittarius continue to provide digital support and progressive website development for Kent Adult Education.

Campaign highlights include:

  • 5,500 courses available online
  • Campaign - 15 million views on Facebook per month
  • Online sales target exceeded



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