about

Questor Insurance are a UK based niche insurance provider that appointed Sagittarius in 2015 to help them better optimise their digital strategy. Since then, we have worked with them on a variety of projects to help improve their digital presence and efficiency.

challenge / objectives

The aim of this campaign was to intercept the customer journey of people that have purchased, or are considering purchasing, a hire car for their holiday using native traffic and programmatic channels.

Other objectives included:

  • Focus on travellers departing during Easter holidays
  • Identify if they are in market for car hire or have purchased car hire
  • Cross-sell car hire excess insurance
  • Retarget top-of-funnel traffic to re-engage prospects
  • Monitor performance against benchmark KPI's
  • Gain insights for future campaigns

solution

We delivered a variety of advertising campaigns including Native, Programmatic, RLSA and Display marketing.

The campaign we implemented included an 'interactive billboard' which integrated the landing page into the ad placement in a bid to encourage users to begin the quote process straight from the ad window before being redirected to the website form where the process continued.

results

  • 74.2% increase in CRO
  • 19.7% rise in impressions
  • 28% rise in click through rate
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