brief

The Sagittarius team were tasked with developing IA, creative and technical solutions for the management and distribution of team news for both the Rizla Suzuki BSB and MotoGP websites.

solution

Sagittarius was tasked to deliver a detailed user journey and IA that ensured all information was available 24/7.

Our designers then looked at a user-centric design that encompassed both the team and title sponsor's brand and core values, we then combined this with the entertainment and energy of a motorbike.

The bespoke Content Management system solution allowed users and PR agents access from trackside, anywhere and anytime in the world, for the immediate communication of team news and statistics to the ever-growing fan base.

We also integrated a bespoke calendar system that was based around the British Superbike Racing Calendar to allow maximum use for digital marketing.

To add even more thrills to this website we also created a fully branded motorcycle racing game.

Results

  • 100,000 email communications per race weekend
  • 500 Text SMS messages per Race weekend
  • An increase in online traffic to both sites of over 400%
  • An increase in fan base numbers by 100% and an increase in online sales by over 300% Increased paid-for Fanclub Plus membership by 50%
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