the brief.

Sunrise Senior Living and Gracewell Healthcare came to Sagittarius with their design and development requirements as they were looking for a UK-based Sitecore agency to support their ongoing development plans for both websites.

the solution.

As Sunrise were eager to enhance the user experience of their site in a bid to improve web traffic and customer engagement, we on-boarded them to a Business Transformation Experience full-service retainer as this would give them access to a dedicated team of experts who could support their on-going needs including a:

  • Client-side developer
  • Server-side developer
  • QA engineer
  • Project manager
  • UX consultant
  • SEO consultant
  • Content consultant
  • CRO consultant

The first phase of our work with Sunrise involved UX discovery in which our UX team conducted a series of user-interviews so that we could understand the needs of the Sunrise and Gracewell audiences. Once complete we were left with a great list of user needs that would help us to map out and plan for the next 12 months and beyond!

Search ranking has also been a crucial part of our work with both Sunrise and Gracewell as the majority of their leads come from Google. Our consultants have been working tirelessly to ensure that Organic traffic continues to grow so that they are able to rely less on Paid Search.

the results.

We are now just over six months into the roadmap and have already started to deliver some great creative and CRO tests, alongside improvements to the content and SEO.

Looking primarily at Q1 and Q2 year-on-year, we can see;

  • 26.7% increase in organic traffic for Sunrise
  • 16.24% increase in organic traffic for Gracewell
  • 212% increase in keyword search volume for Sunrise (from 8 to 32 keywords found on pages 1 and 2 of Google for Sunrise)
  • 392.59% increase in keyword search volume for Gracewell (from 3 to 53 keywords found on pages 1 and 2 of Google for Gracewell) 


"Sagittarius have created clear and concise web designs, delivered and are delivering on key improvements for both websites that will only drive us on to greater things - together. We made the right choice when switching to Sagittarius who I feel we have fitted alongside perfectly on an individual level that will only make us stronger."

Lewis Sulman

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