brief

To design the navigational and visual aspects of a user experience that was different to the usual automotive site and more aimed at Tesco’s 16 million Club Card holders.

Tesco Cars key aim was to make the whole experience easier, safer, more transparent and more enjoyable, by putting the customer firmly in control.

solution & showreel

Working with Tesco’s internal design department as part of a multi-agency team, Sagittarius first developed the Information Architecture and interactive prototypes of the site to help refine the key customer journeys. Once this had been tested and approved by the Tesco team they developed the creative treatment for all the key pages on the site.

For those not sure which vehicle to choose, working with industry experts, Sagittarius assisted in the design of an innovative Lifestyle Search facility, which allows visitors to quickly locate a car to fit their budget, space or performance preferences.

results

Tesco Cars required a unique online money-saving car buying experience. This revolutionary new website supplies direct to customers, so that Tesco Cars may offer a greater saving over the traditional forecourt on a range of nearly new and used models.

Tesco Cars dealt head-on with much of the criticism associated with buying a used car and has achieved the result of making the experience easier, safer, more transparent and more enjoyable, by putting the customer firmly in control.

New Media Age "Website of the week" May 2011

'Site of the Week' reported: the "user experience is seamless and the site has an air of helpfulness and reassurance".

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