the challenge.

TAG is a travel and event management company that operates globally. They have five main specialisms; Touring, Events, Corporate, Private Travel, and Film & Media.

TAG appointed Sagittarius in a bid to increase their organic visibility in the UK following a complete rebrand partnered with a new website.

Our focus covered three key areas; Touring, Corporate, and Events. Rankings, users of the site, and goal completions were all key to the progress and overall organic healthiness of the site.

the solution.

As a result of the rebrand, we began our research into their existing organic rankings and which keywords and key phrases we could track and improve through content optimisation.

We developed an SEO strategy for TAG that would help them gain traction around existing keywords that they were either not currently ranking for or that they were not ranking high enough for. To support this we also created content guides, meta suggestions as well as H1, H2 and H3 recommendations.

Key user questions laid the foundation for TAG’s content strategy and this was designed to nudge users through the sales funnel and allow them to flow through the site to find suitable services.

the results.

Results based on January 2019 vs August 2019

  • 67.41% increase in users
  • 27.58% increase in contact us requests
  • 10.87% increase in social clicks
  • 97.78% increase in page one rankings
  • Ranking on page 1 has gone from 1 to 45 tracked keywords
  • The 45 tracked keywords that rank on page 1 equate to 164,240 monthly searches

"Since our first meeting, we felt that Sagittarius was an extended part of our team. They played a key role in our rebrand project and their support and efforts certainly contributed to its smashing success. Sagittarius not only help us every step of the way - meeting all of our very tight deadlines – they always did it with a smile! We at TAG cannot thank them enough for their impeccable service and wealth of experience. We have learned so much with them and we look forward to a continued fruitful relationship between our two businesses.” 
Andreia Silva 

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