maintaining the narrative.

Does your brand adhere to a defined content strategy?

All too often brands fall into a trap where content is produced by multiple authors from different teams leading to a lack of clarity, divergent voices and conflicting experiences.

To create successful content, brands must follow a robust content strategy in order to deliver a consistent, cohesive brand message and experience.

roadmapping change.

We offer a range of content reviews to help brands get a handle on what content they have and identify how to best optimise their content marketing activities. These include:

Catch-up: Identifying the content you currently have by performing a high-level content audit; assessing your performance against an industry benchmark to score your ‘content maturity.’

Keep-up: Building upon the above, we’ll do a deeper dive to pull together a broad measurement framework to identify how your content is performing. We’ll also provide a list of recommendations, quick wins and improvements projects.

Stay-ahead: Taking the above reports to the next level we’ll also assess your competitors and highlight content gaps to assimilate best-practice. We’ll also create a roadmap for short, medium and long-term recommendation projects.

who should consider a content marketing strategy?

Would you forgive us if we said “everyone”? Content Marketing is a very broad term, but many regard it as a single-utility function: Usually restricted to a blog or social media.

In actuality, Content Marketing should be intrinsic to every facet of a wider marketing strategy, informing every piece of content a brand distributes, as well as exploring avenues for new opportunities such as outreach.

get in touch.

Want to speak to an expert about your digital requirements? 

Get in touch using the form below and we'll arrange for someone to come back to you or to arrange a no-obligation phone call about your project.

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