content & strategy

When it comes to SEO, content is king. If your site has a breadth and depth of relevant and unique content, it is more likely to perform better in search results. 

In addition, content designed around the interests and needs of your audience can improve engagement, time on site and wider sharing through social media. 

Our content marketing specialists understand the balance of researching and writing search engine optimised content that both engages with potential customers and leverages maximum SEO benefit. 

 

it starts, continues, and ends with your customers

Content Marketing focuses on talking about you, but more importantly, we aim to talk to your customers, addressing their needs and interests at the right time.

At Sagittarius, we carry out a multi-level process when approaching Content Marketing, beginning with identifying vital touch points for your customers, followed by curating and creating killer content that encourages them to engage (and ultimately convert) with your brand at each of those vital moments in the funnel.

 

who should consider a content marketing strategy?

Would you forgive us if we said “everyone”? Content Marketing is a very broad term, but many regard it as a single-utility function: Usually restricted to a blog or social media.

In actuality, Content Marketing should be intrinsic to every facet of a wider marketing strategy, informing every piece of content a brand distributes, as well as exploring avenues for new opportunities such as outreach.

effective content marketing

Sagittarius have been working with multi-channel strategies and incorporating Content Marketing practices into distribution channels for many years and we would like to help you get started with yours.

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  • backlinks summary

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Latest News

15 December 2017

2017 Predictions: What I Got Right (and What I Didn’t)

Digital Marketing Executive, Kris, looks back at his predictions for 2017 to see if they came true

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