what is native advertising?

Native advertising is a form of paid media that includes promoted tweets on Twitter, sponsored/suggested posts on Facebook or LinkedIn.

This form of advertising is favoured by content marketers because of it’s ‘content’ like appearance.

promote content, not product

Native Advertising lets you engage with audiences in a different way to traditional digital advertising. 

By using content-led campaigns and broad targeting, Native "Story" campaigns are perfect for top-of-funnel awareness and open the doors for retargeting to move interested users to the next stage of your conversion funnel.

Compared to other awareness-raising methods (such as Display), Native can also drive traffic to your website.

benefits

  • Increases brand awareness through shares and likes
  • Opens up opportunities for retargeting once a user has engaged with your native advert
  • Control for both publishers and customer

get started with native advertising

Find out more about how our Digital Marketing experts could help your brand implement a successful native advertising strategy!

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