Before omnichannel we had cross-channel marketing and before that multi-channel marketing.

Omnichannel marketing enables businesses to deliver a seamless customer experience no matter how, when and where people choose to interact with your brand.

Omnichannel marketing, derived from the Latin word ‘omni’ meaning everything or everywhere, refers to the creation of a seamless customer experience regardless of how customers choose to interact with a brand.

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 is it worth it?

Omnichannel creates a link between every piece of marketing material that your brand produces, whether they are shopping online, buying instore or using their mobile app; each interaction is recorded and linked to create a seamless user journey.

Omnichannel marketing allows brands to deliver personalised contextual content to boost engagement, rates of conversion, profit and therefore ROI is boosted.

Check out Digital Strategy Director, Josh Whiten’s guide on Omni-channel marketing.

read the full guide

programmatic advertising

Programmatic Advertising can be used as part of your Omnichannel strategy to help fill in any gaps.

It’s a machine learning advertising campaign that will show visitors the ads best suited to them based on which stage of the customer journey they are in; helping to boost the rate of engagement.

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take our FREE omnichannel assessment

Interested in discovering how your organisation could improve its journey towards a seamless customer experience? 

Complete the below form and we will send a link to our omnichannel assessment tool. It's completely FREE and takes less than 30 minutes to complete. The assessment benchmarks your company in the following six categories:

1. Customer recognition and permissions
2. Data collection
3. Data discovery
4. Communication and Service
5. Performance Analysis
6. Organising and Management

All fields marked with (*) are required:


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Your audit will include an overview of organic search performance including:

  • top keywords and rankings
  • main organic competitors
  • competitive positioning map
  • brand vs. non brand search traffic
  • top paid keywords
  • main paid competitors
  • backlinks summary

Complete the form with your domain name to request your free SEO audit.

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