pre-omnichannel

Before omnichannel we had cross-channel marketing and before that multi-channel marketing.

Omnichannel marketing enables businesses to deliver a seamless customer experience no matter how, when and where people choose to interact with your brand.

Omnichannel marketing, derived from the Latin word ‘omni’ meaning everything or everywhere, refers to the creation of a seamless customer experience regardless of how customers choose to interact with a brand.

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 is it worth it?

Omnichannel creates a link between every piece of marketing material that your brand produces, whether they are shopping online, buying instore or using their mobile app; each interaction is recorded and linked to create a seamless user journey.

Omnichannel marketing allows brands to deliver personalised contextual content to boost engagement, rates of conversion, profit and therefore ROI is boosted.

read the full omnichannel marketing guide

programmatic advertising

Programmatic Advertising can be used as part of your Omnichannel strategy to help fill in any gaps.

It’s a machine learning advertising campaign that will show visitors the ads best suited to them based on which stage of the customer journey they are in; helping to boost the rate of engagement.

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free omnichannel assessment

Complete the below form and we will send a link to our omnichannel assessment tool. It's completely FREE and takes less than 30 minutes to complete. 

The assessment benchmarks your company in the following six categories:

1. Customer recognition and permissions
2. Data collection
3. Data discovery
4. Communication and Service
5. Performance Analysis
6. Organising and Management

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Personalisation in Travel

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Increase Revenues by 22% Using a Personalised Approach to Travel Marketing

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