Your digital agency should be an extension of your team. At Sagittarius, we love working collaboratively with our clients to deliver phenomenal digital experiences for their customers.
Having worked in both agency and client-side roles, I think I have a pretty balanced view of what makes a great partnership. So, for current and future clients – here are my top tips for maximising the value of your partnership with any digital agency:
It is important to communicate your strategic goals and any personal or team goals. This will ensure that everyone is aligned and working towards the same objectives. Do you want to grow revenue? Promote sustainability? Be a thought leader? Become more Agile? Even if something may not seem relevant to your digital partner at first, it is worth letting them know as it will provide focus and direction.
If you encounter any obstacles or challenges in your role, such as difficulty obtaining stakeholder buy-in or disagreements with your local technical team, it’s worth discussing these with your digital agency. We may be able to provide you with information or tools to help you overcome these issues.
Transparency is key when it comes to budget. Both you and your agency want to avoid wasting time on proposals that are just not feasible. By being open and honest about your budget, we can propose the best strategy to maximise your ROI. This may include targeting specific customer segments or business challenges, or it could include cost-saving recommendations in your tech stack. Our goal is to help you achieve the best possible ROI for your budget.
While you may have a specific vision for your business, it’s important to remain open to new ideas and approaches from your digital agency partner. They bring a wealth of experience and expertise to the table and may be able to offer insights and strategies that you hadn’t considered. This may include a new advertising channel that you haven’t contemplated before or a different approach to your user testing for example. Collaboration and flexibility is key to unlocking the full potential of your partnership.
To measure the success of your partnership, it is important to agree on a set of KPIs that will be used to analyse the results. This ensures that both parties have a common understanding and remain focused on delivering the project or programme goals. We can help you define these by breaking down your objectives. For example, want to increase brand awareness? – branded search volume and no. backlinks are two KPI examples we might recommend. Or do you need to increase revenue from your e-commerce site – let’s measure how we are increasing traffic and reducing cart abandonments.
In conclusion, a successful partnership requires open communication, collaboration and flexibility. By following these tips, you can form strong foundations for your partnership in order to unlock opportunities to deliver phenomenal digital experiences for your customers.
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Having started my career in digital marketing agencies, I made the leap to client-side for around 6 years as Digital Marketing Manager and then later a business consultant within a CRM & Internet Centre of Excellence at a global HVAC manufacturer. I have been a Group Sitecore Product Owner – translating business strategy into actionable tactics with a focus on Digital Marketing & Sitecore. Just over 1 year ago I started to crave the variety and pace of the “agency side” again, and I joined Sagittarius as Client Partner. Today I work closely with our clients to develop ambitious digital strategies into achievable delivery roadmaps. I am passionate about digital transformation, encouraging our clients to put their customers at the heart of everything, and taking a data-led approach to decision-making.
Sagittarius is an award-winning digital agency that helps brands create high-converting digital experiences. Established in the UK with over 40 years of experience, we’re a multinational team of innovators, visionaries, strategists, and problem solvers who will optimise your web experience and use data-led decisions to power up your CRO, content, and UX. We take a marketing-first approach to our development, baking in performance and measurement to deliver impressive ROI on your technology investment. We specialise in Sitecore as a complete or composable DXP platform and have our own Sitecore Optimisation Consultancy and training academy to empower your people.
Find out how we can design, deliver and amplify your digital experiences by emailing hello@sagittarius.agency
