Sunrise & Gracewell

A strong user-led website that delivers a holistic experience that drives engagement and enquiries.

The challenge

Sunrise Senior Living wanted support with lead generation utilising the current brand websites (Sunrise Senior Living and Gracewell Healthcare – both retirement home brands in the UK), through increasing traffic and improving the customer experience.

Our solution

Sagittarius worked with both brands and developed a holistic campaign incorporating UX, Design, SEO and development support. The strategy behind the Sagittarius digital support was user-led. Understanding the brand differentiation (between Sunrise and Gracewell), what users want to find from search intent perspective rather than brand language and optimising content to make the traffic more relevant and easier to navigate websites.

The results

Sunrise Results

Organic Users: 41.53% increase year on year
New Organic Users: 48.40% increase year on year
Organic Enquiry Form Completions: 49.53% increase year on year

Gracewell Results

Organic Users: 30.59% increase year on year
New Organic Users: 39.62% increase year on year
Organic Enquiry Form Completions: 60.38% increase year on year

What our client said...

Sagittarius has been a key part of Sunrise and Gracewell's digital improvements, identifying the needs of our audiences through user research and ensuring the online and offline process makes it easy for our brands and services to be found. We are really happy with the site's organic growth since Sagittarius have defined and optimised our digital experiences to increase visibility to our key audiences.

Jennifer Walker, Head of Marketing

Sunrise Senior Living

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