Cystic Fibrosis Trust
CFT boost user experience with Sitecore personalisation
CFT boost user experience with Sitecore personalisation
Being a charity that supports cystic fibrosis audiences, there was a need to sensitively communicate to multiple marketing messages in one digital destination.
Sagittarius worked with Cystic Fibrosis Trust to facilitate Business Optimisation Strategy workshops and identify their different audience personas, how content could best be used to engage each audience type and developed a personalisation strategy.
The charity’s audience types were identified as:
Following these workshops, the Sagittarius team implemented the strategy that would allow each visitor to get the very best from the Cystic Fibrosis Trust website.
By implementing this strategy, Cystic Fibrosis Trust can continue to work towards a brighter future for everyone with cystic fibrosis by funding cutting-edge research, driving up standards of care and supporting people with the condition and their loved ones.
Leverage the power of Sitecore personalisation to connect with multiple audience types