about

Jacksons Fencing are a leading UK garden fencing manufacturer supplying premium metal and wooden garden fencing, fence panels, gates & accessories.

Jacksons have been a Sagittarius client since 2004 and have continuously strived to provide digital excellence.

challenge

Jacksons has a number of challenges that they are looking to solve with digital including:

  • Talking to multiple audiences whether this is the end user, consumer or trade
  • Moving from existing successful Sagittarius .NET platform to Sitecore 8.2 with no drop in traffic or ecommerce sales and conversions
  • A desire to use personalisation to talk to multiple audiences
  • Achieve a 360 single customer view across all channels (offline and online)
  • An Integrated / joined up approach to the use of email marketing and development platform

solution

Sagittarius are developing a new website for Jacksons on the Sitecore 8.2 platform using the helix framework. It also includes an integration of existing Fence and Decking Builder calculators tools into the new platform and to ensure no loss of traffic or SEO value.

The development team are also Implementing the following Sitecore Tools:

  • Sitecore Experience Database
  • Sitecore Analytics
  • Sitecore Email Experience Manager
  • Sitecore Federated Experience Manager
  • Sitecore Web Forms For Marketers
  • Google Tag Manager
  • Ucommerce Integration

results

The new development project in currently in production and due for launch later in 2017.

what-is-sitecore-commerce

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