Knauf UK & Ireland was founded in 1988 as part of the German-based Knauf Group and is now one of the UK’s largest suppliers of gypsum-based building materials in the UK.


Sagittarius were appointed by Knauf in a bid to transform their online strategy to drive sales through their website, increase conversions and ultimately become an online market leader.

The new website needed to feature the latest technology, with a slick look and feel that reflected the company.


Our expert team of digital strategists worked with Knauf to develop the brand’s buying personas, profiles and user journeys through a series of SBOS workshops to ensure the website would deliver personalised, contextual marketing messages to segmented audiences.

Built on Sitecore 9.0.2 with Ucommerce integration the new website showcases Knauf’s wide-reaching range of products and leverages the following Sitecore features:

  • User profiling with the use of Goals & Profiles
  • EXM
  • Marketing Automation
  • Forms
  • xConnect

client testimonial

Maria Soleil from Knauf UK & Ireland commented “No website migration is ever an easy task, but with Sagittarius at the helm of this project we felt at ease knowing they were on hand to deliver the project successfully with the right technical support and guidance to answer any questions we had. Sagittarius expertly planned the project to ensure quality control from the get-go and we felt that the communication from every point of contact at Sagittarius exceeded our expectations.


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