Race of Champions

43% uplift of fanbase for global motorsport event Race of Champions

The Results

Drove 7,000 Facebook ‘likes’ in four months
Over 16,300 likes in a year, over 43% uplift of Fanbase
400,000 visits per day on race weekend
10,397 likes and comments on Facebook demonstrating brand engagement
1.7 million post views in two weeks
Over 100,000 online views of the live broadcast
429,000 video views on YouTube
43,500 visitors to the mobile website in 30 days

Their challenge

After a seven-way pan-European pitch, Sagittarius was appointed to deliver a new website to promote the event Race of Champions, a knockout tournament in which racing drivers battle to prove they’re the ‘Champion of Champions’.

Our solution

Sagittarius delivered industry-leading digital solutions to the event providing ROC’s website, mobile application, and a “minute-by-minute“ event scheduling application.

We employed creative design skills and in-depth digital expertise to achieve real-time communication including email broadcasting and integrated SMS broadcasting.

Platform integration with Twitter and YouTube enabled Race of Champions to drive fan engagement in real-time.

How can we help you?

Drive fan engagement and event interaction with an expert digital transformation platform

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