Red Carnation Hotels
Red Carnation Hotels elevate UX with revamped digital strategy
Red Carnation Hotels elevate UX with revamped digital strategy
This chain of 19 x luxury hotels already had an exceptional product but their website needed modernisation to allow them to improve the user experience and drive hotel and restaurant bookings across the group of hotels.
Taking a holistic approach, a personalised Experience Optimisation Digital Strategy was delivered that encompassed every aspect of their business from audience and persona mapping, design and build and CRO improvement projects through to more traditional digital marketing activities such as SEO and PPC.
Together, we worked on specific personalisation projects across the hotel’s properties to better understand the visitor’s interests and user journeys. Content was optimised across the sites increasing the rate of conversion through to the booking engine.
SOLR search was also implemented to allow revenue-generating pages to be displayed at the top of search results
During our relationship with RCH, we have successfully upgraded 18 global websites onto the Sitecore platform from version 7 to 8.2 using various integrations to further improve site stability, performance and conversion.
Red Carnation Hotels (RCH), is a collective of family-owned, 5-star luxury hotels in London, Dorset, Guernsey, Geneva, Florida and South Africa.
Richard Lamb, Digital Director
Red Carnation Hotels
Harness personalisation to drive engaging digital experiences and turn browsers into bookers