Personalised, mobile-first design strategy saw Skiweekends grow brand awareness and boost profits with an award-winning site.
Results
- 16% increase in business growth
- 3,000 unique visitors per day in season
- Increase in online sales
- Increased brand awareness
- Increase in online bookings
Their challenge
The existing Skiweekends website had been in operation for around 5 years and in that time its product list had grown considerably. The result was a cluttered site that lacked the right search tools that delivered smooth and easy to use, user journeys.
Our solution
Sagittarius implemented a new website for Skiweekends on the Sitecore platform. Using an updated interface to suit a mobile-first audience, personalisation and customer profiling techniques were employed to optimise on-site conversion, better target email marketing and improve customer service.
The new digital platform included integration with Holiday Reservation system with increased functionality and used personalisation and campaign features to improve product placement on key pages and to improve the promotion of late space/availability.
We increased customer engagement through improved customer service, Social Channels, Feedback forms and e-mailers.
By looking at customer data and the activity of a user on the site, we are now able to personalise the experience and promote/cross-sell particular packages and incentives.
Awards
- 2014 Sitecore Experience Awards - Winner - Best Travel & Hospitality Website
- 2014 E-commerce Award - Winner - Best Travel & Holidays E-commerce Website
- 2014 Travolution Awards - Winner - Best Website User Experience
- 2014 TravelMole Awards - Winner - Best Sports Travel & Tourism Website
- 2014 Travolution Awards - Finalist - Best Sports Tour Operator Website
Since choosing to work with Sagittarius in 2007, Skiweekends has more than doubled in size with the help of the agency and their expertise in digital and the travel industry. With the invaluable support of Sagittarius, we have used personalisation and customer profiling techniques to optimise on-site conversion, better target email marketing and improve the user experience
Dan Fox, Managing Director - Skiweekends
