Skiweekends

Award-winning website achieves 16% business growth

Their challenge

The existing Skiweekends website had been in operation for around 5 years and in that time its product list had grown considerably. The result was a cluttered site that lacked the right search tools that delivered smooth and easy to use, user journeys.

Our solution

Sagittarius implemented a new website for Skiweekends on the Sitecore platform. Using an updated interface to suit a mobile-first audience, personalisation and customer profiling techniques were employed to optimise on-site conversion, better target email marketing and improve customer service.

The new digital platform included integration with Holiday Reservation system with increased functionality and used personalisation and campaign features to improve product placement on key pages and to improve the promotion of late space/availability.

We increased customer engagement through improved customer service, Social Channels, Feedback forms and e-mailers.

By looking at customer data and the activity of a user on the site, we are now able to personalise the experience and promote/cross-sell particular packages and incentives.

Our results

16% increase in business growth
3,000 unique visitors per day in season
Increase in online sales
Increased brand awareness
Increase in online bookings

Awards

2014 Sitecore Experience Awards – Winner – Best Travel & Hospitality Website
2014 E-commerce Award – Winner – Best Travel & Holidays E-commerce Website
2014 Travolution Awards – Winner – Best Website User Experience
2014 TravelMole Awards – Winner – Best Sports Travel & Tourism Website
2014 Travolution Awards – Finalist – Best Sports Tour Operator Website
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What our client said...

Since selecting Sagittarius, Skiweekends have more than doubled in size with the help of the agency. Its expertise in digital and the travel industry has been invaluable. We've used personalisation and customer profiling techniques to optimise on-site conversion, better target email marketing and improve the user experience.

Dan Fox, Managing Director

Skiweekends

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