the brief

French pharma health and dermo-cosmetics giant Pierre Fabre appointed Sagittarius to the digital campaign brief for the Eau Thermale Avène skincare brand.

Campaign initiatives include creating and implementing the digital marketing strategy for the skincare brand across the UK and Ireland to drive awareness and sales through high street retailers, such as Boots.

the challenge

In 2018 Avène released an exciting range to its suncare range including a variety of products aimed at different skin types from hyper-allergic to oily/blemish-prone skin and wanted to raise the profile of these products in their summer campaign.

the solution

Sagittarius ran an in-depth keyword research project to identify which themes and topics were of interest to each of Avène's target audience types.

We then used this data to create a strategic content plan for each of the target landing pages. We rolled this out in two phases; phase 1, awareness raising and phase two, traffic driving.

We used the following channels to promote this awareness and drive traffic:

  • Native Traffic
  • Facebook Custom Audience
  • Instagram
  • Programmatic Display
  • Paid Search
  • Facebook Retargeting
  • Paid Search Retargeting

 

results

  • 36% year-on-year growth in sales achieved during the campaign, which is the second-best growth that Avène UK have ever seen in this sector.
  • 57% year-on-year growth in orders secured by key UK stockists
  • 10,976,160 impressions achieved across channels
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