Get in touch

FirstPort

Personalisation for B2B and B2C audiences improved user experience and increased leads.

Their challenge

FirstPort struggled to cater to both their B2B and B2C customers. They found that B2C customers in particular relied heavily on the customer services team. They approached us with clear business objectives: they wanted a site that supported both B2B and B2C audiences with improved user experience and self serve options. They wanted to increase brand engagement and future-proofed the site so that it could always keep up with demand.

Our solution

Our new website for FirstPort utilised the following Sitecore platform features with award-winning results:

Sitecore Experience Database
Sitecore Analytics
Sitecore Federated Experience Manager
Sitecore Web Forms For Marketers
Goal triggered personalisation based on B2B and B2C audiences

The results

An Immediate drop in bounce rates and increase in page views and visit duration
Customer self-help and use of forms increased, calls to service team decreased
Mobile use up 22%
User experience improved with relevant information and personalised emails
Analytics monitored daily to respond to customer needs
2016 Sitecore Experience award-winning project for Omni-channel Automation: Real-time engagement

Drive award winning omni-channel experiences with Sitecore

Speak to one of our digital transformation team today!

Related case studies

Baxi

A secure integrated site with a modern and interactive design boosted Baxi's brand awareness.

Learn more

YPO

With timely technical and content enhancements targeting the ‘return to school’ announcement, YPO sees month-on-month land on the page increase by 49%.

Learn more

Red Carnation

Luxury travel accommodation brand Red Carnation Hotels implements optimisation and site-wide personalisation to improve user experiences for guests drastically.

Learn more