about

FirstPort is the UK’s premier property management company. With 30 years experience and a team of 3,000 professionals, it works hard to deliver the highest standards of customer care for all types of property.

FirstPort appointed Sagittarius to develop a new website that communicated to multi-audience types within the Sitecore development platform.

challenge

  • Create a competitive advantage through digital innovation
  • Increase brand engagement
  • Utilise personalisation and personas to improve website experience
  • Support both B2B and B2C needs on single site
  • Increase B2B client leads
  • Reduce B2C customer dependency on the services team
  • Build future sites with consistency and ease

solution

Sagittarius developed a new website for FirstPort using the Sitecore platform using the following features:

  • Sitecore Experience Database
  • Sitecore Analytics
  • Sitecore Federated Experience Manager
  • Sitecore Web Forms For Marketers
  • Goal triggered personalisation based on B2B and B2C audiences

results

  • 2016 Sitecore Experience Award winning project for Omni-channel Automation: Realtime engagement
  • Visitors segmented based on behaviour; immediate drop in bounce rates and increase in both pages viewed and visit length
  • Customer self-help and use of forms has increased, calls to service team have decreased
  • Marketing automation nurtures customers via relevant information, and personalised emails
  • Analytics monitored daily to rapidly respond to customer needs
  • Mobile use up 22%
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