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Blogs
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge. The next is to understand... Read more
Blogs
Digital in construction and manufacturing
This week I caught up with Paul Chandler, Marketing Director (Emerging Businesses) for Marshalls Plc and owner of Blake & Chandler Consulting Ltd. Paul has a combined 30 years of senior marketing and digital experience specifically in manufacturing and construction.... Read more
Blogs
Will digital-savvy construction companies outperform their peers?
One cannot think about the year 2020 without being reminded of the term “annus horribilis”. With all companies suffering from the shock of coronavirus and many cutting costs or going out of business. Those that are most innovative and forward-thinking... Read more
Blogs
Generational Marketing In Travel
In today’s digital landscape, multiple travel companies are discussing how to market to newer generations using generational marketing. In the current age, as each generation ages, the marketing strategies age with them and never remain stagnant. To be ahead of... Read more