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Blogs
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level. We divide users into groups who have... Read more
Blogs
4 Key Trends Shaping the Travel Industry in 2023
The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the tunnel as the industry rebounds. In this blog post, we will explore the key findings from Mastercard Economics Institute’s fourth... Read more
Blogs
Sitecore vs. Adobe
In today’s digital age, businesses need robust digital experience platforms to deliver engaging customer experiences, and two of the most popular DXPs in the market are Adobe Experience Manager (AEM) and Sitecore Experience Platform (XP). This article compares and contrasts... Read more
Blogs
Unlocking Digital Transformation Success: The Power of Company Culture
Just in case the industry buzzword ‘Digital Transformation’ has passed you, the phrase refers to adopting new technologies and digital tools to change how a business operates fundamentally. It involves using digital technology to streamline processes, improve efficiency, enhance customer... Read more
Blogs
Web Accessibility: Empowering Digital Experiences with Sagittarius
Here at Sagittarius, we believe web accessibility is vital. As such, I’d like to share with you the importance of website accessibility and the benefits of creating an accessible website for digital marketing clients. Web accessibility is crucial in designing... Read more
Blogs
4 Benefits of Website Personalisation for Financial Brands
In today’s digital landscape, financial brands face increasing competition and challenges in reaching and engaging their target audience. Website personalisation has become an increasingly important tool for financial brands to enhance the customer experience, increase engagement, and improve conversion rates.... Read more
Blogs
How to create an SEO content strategy for beginners
It’s a common misconception that SEO (search engine optimisation) can suck the joy out of content creation, turning a ‘content strategy’ into a simple checklist task with little room for creativity. In actuality, SEO not only provides a strong set... Read more
Blogs
Six Key Takeaways from Sitecore DX Europe
The first Sitecore DX 2023 Europe – Accelerate your Journey was a high-energy one-day conference held in London on 25th April. The day was packed with exciting announcements, informative keynotes, and insightful breakout sessions. Attendees, including ourselves, gained valuable insights... Read more