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Blogs
Omnichannel Marketing Explained
Not to be mistaken as a synonym for multichannel, omnichannel marketing is a ubiquitous approach to marketing that benefits consumers and brands alike. Here, we explain exactly what omnichannel is, how it differs from other marketing strategies and discuss its... Read more
Blogs
Digital customer centricity in the Construction and Manufacturing sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge. The next is to understand... Read more
Blogs
Constructing the foundations of a robust 2022 Digital Marketing strategy to build growth in the C&M sectors.
Where we spend our money is always a hot topic. Perhaps never more so than now. With Budgeting season well and truly upon us – be it at work and/or at home – the decisions that we make today, or... Read more
Blogs
Sector talk – digital in construction and manufacturing Digital in construction and manufacturing.
This week I caught up with Paul Chandler, Marketing Director (Emerging Businesses) for Marshalls Plc and owner of Blake & Chandler Consulting Ltd. Paul has a combined 30 years of senior marketing and digital experience specifically in manufacturing and construction.... Read more
Blogs
Will digital-savvy construction companies outperform their peers?
One cannot think about the year 2020 without being reminded of the term “annus horribilis”. With all companies suffering from the shock of coronavirus and many cutting costs or going out of business. Those that are most innovative and forward-thinking... Read more