Our Thinking

Insight-driven, quality-focused content written by the experts.


Key Takeaways from the 2023 Romanian Testing Conference

The recent Romanian Testing Conference (RTC2023) provided an exceptional platform for professionals in the field of quality engineering to gather and exchange valuable insights. Aaron Ingram and Christian Bratosin-Brodel, Sagittarius’ Engineering team members, attended the conference and were inspired by... Read more

Audience Segmentation Explained

Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level.  We divide users into groups who have... Read more

4 Key Trends Shaping the Travel Industry in 2023

The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the tunnel as the industry rebounds. In this blog post, we will explore the key findings from Mastercard Economics Institute’s fourth... Read more

Sitecore vs. Adobe

In today’s digital age, businesses need robust digital experience platforms to deliver engaging customer experiences, and two of the most popular DXPs in the market are Adobe Experience Manager (AEM) and Sitecore Experience Platform (XP). This article compares and contrasts... Read more

Unlocking Digital Transformation Success: The Power of Company Culture

Just in case the industry buzzword ‘Digital Transformation’ has passed you, the phrase refers to adopting new technologies and digital tools to change how a business operates fundamentally. It involves using digital technology to streamline processes, improve efficiency, enhance customer... Read more

Web Accessibility: Empowering Digital Experiences with Sagittarius

Here at Sagittarius, we believe web accessibility is vital. As such, I’d like to share with you the importance of website accessibility and the benefits of creating an accessible website for digital marketing clients. Web accessibility is crucial in designing... Read more

4 Benefits of Website Personalisation for Financial Brands

In today’s digital landscape, financial brands face increasing competition and challenges in reaching and engaging their target audience. Website personalisation has become an increasingly important tool for financial brands to enhance the customer experience, increase engagement, and improve conversion rates.... Read more

How to create an SEO content strategy for beginners

It’s a common misconception that SEO (search engine optimisation) can suck the joy out of content creation, turning a ‘content strategy’ into a simple checklist task with little room for creativity. In actuality, SEO not only provides a strong set... Read more

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