Our Thinking

Unless you’ve been living in a cave for the last ten years or so, you’ve probably heard the term “Content is King” more times than you care to recall. It might be a well worn trope, but there is truth... Read more

In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out on 4 July 2022. As of July 1, 2023, standard Universal Analytics will stop processing data, meaning GA4 will become... Read more

In the wake of prestigious film festivals and glamorous Hollywood award ceremonies – Sagittarius announce the new fresh image and experience for Academy Award-winning Cooke Optics. Cooke Optics partnered with Sagittarius to redefine and reinvigorate the brand image: retaining its clear,... Read more

You may have recently heard the term ‘headless’ used in conversations around the future of travel commerce, but it’s far from just a buzzword. This exciting new evolution allows for quicker turnarounds and a more unified vision when building your... Read more

Working with a Business Analyst (BA) can have long-lasting benefits for your business, bringing a range of knowledge and skills, as well as a fresh perspective and consistency of voice. Below, we break down the core skills that make BAs... Read more

Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future of online marketing- but what do they mean and how can CDPs benefit your business? We break down the current... Read more

After a 2 year hiatus, Race Of Champions is back and so are we to support this prestigious event. Race Of Champions is an annual event that brings together the World’s most esteemed racing drivers to compete in a head... Read more