Our Thinking
Insight-driven, quality-focused content written by the experts.
Blogs
Google September Helpful Content Update 2023 – How Does This Impact My Site?
Google has announced the rollout of their September 2023 Helpful Content Update which is set to wrap up soon – but what does this mean for your site and it’s content? It’s been a busy few months for Google. This... Read more
Blogs
7 Learnings from BrightonSEO 2023
BrightonSEO is one of the world’s leading digital marketing conferences, and this year’s event did not disappoint! With over 10,000 attendees from over 100 countries, BrightonSEO was a hotbed of industry knowledge and innovation. Many valuable insights and strategies were... Read more
Blogs
Everything you need to know before getting started with Sitecore Send (Part 1)
Despite being a part of every brand’s marketing strategy since the dawn of time, email marketing is still one of the most effective ways to engage with your customers and stimulate sales. 99% of email users check their email daily,... Read more
Blogs
Exploring the personalisation capabilities of XM Cloud
In the dynamic digital realm, crafting personalised experiences has become a fundamental pillar of successful customer engagement. Brands consistently look for avenues to forge deeper connections with their audiences. Amid this evolution, how does transitioning from Sitecore XP to XM... Read more
Blogs
Unveiling Sitecore’s Generative AI Integration
Sitecore, a leader in composable digital experience platforms and content management system (CMS) solutions, is revolutionising the marketing landscape with its seamless integration of generative AI (GAI). Dave O’Flanagan, Sitecore’s Chief Product Officer, recently highlighted this groundbreaking development in an... Read more
Sitecore
How to structure code and content for composable products: A guide for Sitecore developers
As Sitecore Developers, we have become used to the Helix style of organising our solutions in Visual Studio. But what happens when transitioning to a Sitecore Headless solution within the context of Sitecore XM Cloud? We’re all in on reaping... Read more
Blogs
Sustainability in Digital Marketing: Insights from a Sitecore Strategy MVP
In a recent Sitecore SMAC webinar, Christine Bookless, a Sitecore Strategy MVP and Lead Sitecore Optimisation Consultant from Sagittarius, shared valuable insights on sustainable marketing practices. This blog focuses on Christine’s presentation, highlighting the environmental impact of digital advertising campaigns,... Read more
Sitecore
Sitecore vs. Umbraco
Sitecore and Umbraco are two popular CMS solutions that have gained significant attention in today’s digital landscape. Having a reliable and efficient Content Management System (CMS) is crucial for businesses striving to create, manage, and deliver exceptional digital experiences. Both... Read more