Our Thinking

Insight-driven, quality-focused content written by the experts.


Key Takeaways from the 2023 Romanian Testing Conference

The recent Romanian Testing Conference (RTC2023) provided an exceptional platform for professionals in the field of quality engineering to gather and exchange valuable insights. Aaron Ingram and Christian Bratosin-Brodel, Sagittarius’ Engineering team members, attended the conference and were inspired by... Read more

Audience Segmentation Explained

Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level.  We divide users into groups who have... Read more

4 Key Trends Shaping the Travel Industry in 2023

The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the tunnel as the industry rebounds. In this blog post, we will explore the key findings from Mastercard Economics Institute’s fourth... Read more

Sitecore vs. Adobe

In today’s digital age, businesses need robust digital experience platforms to deliver engaging customer experiences, and two of the most popular DXPs in the market are Adobe Experience Manager (AEM) and Sitecore Experience Platform (XP). This article compares and contrasts... Read more

Sagittarius Awarded Ucommerce Silver Partner

Sagittarius is thrilled to announce its recent achievement of Silver Partner status with Ucommerce, a renowned provider of e-commerce solutions. This exciting milestone marks a significant step forward in Sagittarius’ mission to drive digital excellence and empower brands worldwide. The... Read more

Unlocking Digital Transformation Success: The Power of Company Culture

Just in case the industry buzzword ‘Digital Transformation’ has passed you, the phrase refers to adopting new technologies and digital tools to change how a business operates fundamentally. It involves using digital technology to streamline processes, improve efficiency, enhance customer... Read more

Sagittarius Receives an Award for Partnering Excellence at E3 CX Conference in Riyadh

Sagittarius is thrilled to announce our recent recognition at the E3 CX Conference in Riyadh. The esteemed Partnering Excellence award was awarded to Sagittarius, further highlighting our exceptional talent and dedication to delivering outstanding projects in the Kingdom. The Partnering... Read more

Client Partner at Sagittarius inducted into BIMA 100

We are thrilled to announce that Dan Willis, Client Partner at Sagittarius, has been selected for induction into the prestigious BIMA 100 in the Client Services and Project Management category. The BIMA (British Interactive Media Association) 100 is an illustrious... Read more

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