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Insight-driven, quality-focused content written by the experts.

Blogs

A Beginner’s Guide to Conversion Rate Optimisation (CRO)

Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a white paper. CRO tests are a... Read more
News

Sitecore has been named a Leader in the IDC MarketScape

With Sitecore’s first anniversary of the release of their modern SaaS-based DXP, XM Cloud, just around the corner, we are excited to share that Sitecore has been named a Leader in IDC’s MarketScape for Hybrid Headless CMSs, further solidifying its... Read more
Blogs

Leveraging Programmatic Advertising for Effective Financial Services Marketing

In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively. According to recent industry reports, programmatic advertising spending in the financial services sector is projected to reach new heights, highlighting... Read more
News

Sagittarius’ CTO Kingsley Hibbert Named in Computing IT Leaders 100 List 2023

Sagittarius is proud to announce that our Chief Technology Officer, Kingsley Hibbert, has been recognised as one of the top UK IT leaders in the industry by Computing, a leading technology publication. They have recognised Kingsley’s exceptional contributions by including... Read more
Blogs

Digital Sustainability: How our Internet Habits Impact the Environment

Despite the uprise of terms such as ‘digital sustainability’, when most people think of climate change, they tend to think about tangible industries like aviation and agriculture or the negative impact of deforestation and landfills. Every year, roughly 37 billion... Read more
Blogs

Key Takeaways from the 2023 Romanian Testing Conference

The recent Romanian Testing Conference (RTC2023) provided an exceptional platform for professionals in the field of quality engineering to gather and exchange valuable insights. Aaron Ingram and Christian Bratosin-Brodel, Sagittarius’ Engineering team members, attended the conference and were inspired by... Read more
Blogs

Audience Segmentation Explained

Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level.  We divide users into groups who have... Read more
Blogs

4 Key Trends Shaping the Travel Industry in 2023

The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the tunnel as the industry rebounds. In this blog post, we will explore the key findings from Mastercard Economics Institute’s fourth... Read more

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