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A Beginner’s Guide to Conversion Rate Optimisation (CRO)

Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a white paper. CRO tests are a... Read more

Leveraging Programmatic Advertising for Effective Financial Services Marketing

In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively. According to recent industry reports, programmatic advertising spending in the financial services sector is projected to reach new heights, highlighting... Read more

Digital Sustainability: How our Internet Habits Impact the Environment

Despite the uprise of terms such as ‘digital sustainability’, when most people think of climate change, they tend to think about tangible industries like aviation and agriculture or the negative impact of deforestation and landfills. Every year, roughly 37 billion... Read more

Key Takeaways from the 2023 Romanian Testing Conference

The recent Romanian Testing Conference (RTC2023) provided an exceptional platform for professionals in the field of quality engineering to gather and exchange valuable insights. Aaron Ingram and Christian Bratosin-Brodel, Sagittarius’ Engineering team members, attended the conference and were inspired by... Read more

4 Key Trends Shaping the Travel Industry in 2023

The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the tunnel as the industry rebounds. In this blog post, we will explore the key findings from Mastercard Economics Institute’s fourth... Read more

Sitecore vs. Adobe

In today’s digital age, businesses need robust digital experience platforms to deliver engaging customer experiences, and two of the most popular DXPs in the market are Adobe Experience Manager (AEM) and Sitecore Experience Platform (XP). This article compares and contrasts... Read more

Unlocking Digital Transformation Success: The Power of Company Culture

Just in case the industry buzzword ‘Digital Transformation’ has passed you, the phrase refers to adopting new technologies and digital tools to change how a business operates fundamentally. It involves using digital technology to streamline processes, improve efficiency, enhance customer... Read more

Web Accessibility: Empowering Digital Experiences with Sagittarius

Here at Sagittarius, we believe web accessibility is vital. As such, I’d like to share with you the importance of website accessibility and the benefits of creating an accessible website for digital marketing clients. Web accessibility is crucial in designing... Read more

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