Our Thinking
Insight-driven, quality-focused content written by the experts.
Blogs
Digital Sustainability: How our Internet Habits Impact the Environment
Despite the uprise of terms such as ‘digital sustainability’, when most people think of climate change, they tend to think about tangible industries like aviation and agriculture or the negative impact of deforestation and landfills. Every year, roughly 37 billion... Read more
Blogs
Key Takeaways from the 2023 Romanian Testing Conference
The recent Romanian Testing Conference (RTC2023) provided an exceptional platform for professionals in the field of quality engineering to gather and exchange valuable insights. Aaron Ingram and Christian Bratosin-Brodel, Sagittarius’ Engineering team members, attended the conference and were inspired by... Read more
Blogs
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level. We divide users into groups who have... Read more
Blogs
4 Key Trends Shaping the Travel Industry in 2023
The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the tunnel as the industry rebounds. In this blog post, we will explore the key findings from Mastercard Economics Institute’s fourth... Read more
Blogs
Sitecore vs. Adobe
In today’s digital age, businesses need robust digital experience platforms to deliver engaging customer experiences, and two of the most popular DXPs in the market are Adobe Experience Manager (AEM) and Sitecore Experience Platform (XP). This article compares and contrasts... Read more
Blogs
Unlocking Digital Transformation Success: The Power of Company Culture
Just in case the industry buzzword ‘Digital Transformation’ has passed you, the phrase refers to adopting new technologies and digital tools to change how a business operates fundamentally. It involves using digital technology to streamline processes, improve efficiency, enhance customer... Read more
Blogs
Web Accessibility: Empowering Digital Experiences with Sagittarius
Here at Sagittarius, we believe web accessibility is vital. As such, I’d like to share with you the importance of website accessibility and the benefits of creating an accessible website for digital marketing clients. Web accessibility is crucial in designing... Read more
Blogs
4 Benefits of Website Personalisation for Financial Brands
In today’s digital landscape, financial brands face increasing competition and challenges in reaching and engaging their target audience. Website personalisation has become an increasingly important tool for financial brands to enhance the customer experience, increase engagement, and improve conversion rates.... Read more